Quintessentially OUAI, Dean Street Eau De Parfum is a part floral, part citrus fragrance that celebrates one of the coolest streets in London.

Previously the scent of the brand’s popular Hand Wash, Hand Lotion and Body Cleanser, after many, many requests, the ever-generous team finally turned the zesty ‘Dean Street’ into a dedicated fragrance. And we think it just might become one of your favourites. Housed in a crystal-clear glass bottle with white detailing and chic typography, the uplifting scent contains zingy top notes of mandarin, lemon, grapefruit and apricot, subtly floral middle notes of rose, magnolia, muguet and violet, and warm but light base notes of amber, linden, blossom and musk

Start by spraying it on your pulse points: behind the ears, wrists, ankles. It will rise in spirals around your body. Then spray a scent halo around your neck, head and hair.

Created by celebrity coiffeuse-turned-fragrance extraordinaire, Jen Atkin, in collaboration with a fine French perfumer, beloved hair care brand Ouai has now branched out into fragrance – and we’re addicted to the results! The fresh fragrances are named after iconic locations around the world, and the newest of these is ‘Dean Street’. Already a much-loved Body Cleanser and Hand Wash, the uplifting scent unites citrus, apricot, rose, magnolia, blossom and musk. Think of it as an embodiment of the cool London spirit.

Alcohol Denat, Fragrance / Parfum, Water / Aqua / Eau, Butyl Methoxydibenzoylmethane, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Bht, Cinnamyl Alcohol, Citral, Citronellol, Limonene, Geraniol, Hydroxycitronellal, Linalool, Ci 60730 (Ext Violet 2), Ci 19140 (Yellow 5).