URBAN DECAY

Introduce iconic colour into your cosmetics collection with {Urban Decay} at Cult Beauty. A brand out to disrupt beauty standards and redefine ‘pretty’, getting creative and bold with your make up has never been easier. Find {make up palettes}, eye make up, lip colour and complexion-perfecting base products packed into the Urban Decay range.

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URBAN DECAY BESTSELLERS

Urban Decay Naked Wild West Mini Eyeshadow Palette

NEW IN

Back by popular demand, move quick to get this beauty hero before it sells out again.
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32.00€

Urban Decay All Nighter Setting Spray Travel Size 30ml

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You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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4.5 Stars 10 Reviews
13.50€

Urban Decay All Nighter Setting Spray 118ml

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You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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5.0 Stars 10 Reviews
29.30€

Urban Decay Naked Wild West Eyeshadow Palette 12 x 0.95g

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Save 25% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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5.0 Stars 3 Reviews
RRP: 52.50€
39.38€

Urban Decay 24/7 Eyeshadow Mono Moondust (Various Shades)

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Save 40% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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5.0 Stars 3 Reviews
from 10.80€

Urban Decay Naked 3 Mini Palette

5.0 Stars 1 Reviews
29.30€

Urban Decay All Nighter Face Primer 30ml

5.0 Stars 1 Reviews
29.30€

Urban Decay Perversion Mascara 12ml

3.25 Stars 4 Reviews
28.00€

Urban Decay Subversion Lash Primer 8.5ml

5.0 Stars 1 Reviews
23.00€
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URBAN DECAY: NAKED CYBER PALETTE

Catapulting your palette collection firmly into the future, the Naked Cyber Palette combines 12 shimmer, matte and duo-chrome finishes to help level up your looks.

DISCOVER URBAN DECAY

Born in a Laguna Beach bungalow in 1996, Urban Decay was the brainchild of Wende Zomnir. Having had enough of beauty standards in the industry, she wanted to see bright, bold and colourful make up that wasn’t simply pink and ‘pretty’. And so, Urban Decay was born. This LA brand seeks to challenge the status quo and explore make up on a new level, serving up cosmetics that last all day and into the night. From the famous {Naked palettes} to slick eye liner, stay-on mascara and pop-of-colour lippy, you’ll find everything you need to create your dream make up look with Urban Decay – no rules applied.

REDEFINING PRETTY

While the idea behind Urban Decay was to introduce some serious colour into the beauty world, it didn’t stop there. Disrupting beauty standards and making it known that ‘pretty’ looks different for everyone, Urban Decay is all about redefining that standard and allowing their customers to personalise their looks with quality products that last. While ‘pretty’ might mean neutral and minimal to some, it means loud, bold and unapologetic to others. And the {Urban Decay collection} allows everyone to make that choice and get creative with their make up.

THE ICONIC NAKED PALETTE

One of the brand’s most famous products is the {Naked palettes}. Designed to offer a range of coordinating eye shadow colours that can be used solo or built-up to create a statement look, a palette is now sold every seven seconds around the world. Proving that when it comes to make up, it’s all about fun. Whether you’re into bold, dark smoky eyes or softer pinks and nudes, you’ll find a palette that promises to help you create a look that turns heads. And don’t forget the rest of your look – you can shop everything from {Urban Decay foundation} that lasts all day and night, to the brand’s iconic {setting sprays} that promise to keep your make up in place no matter how much fun you’re having.

CRUELTY-FREE MAKE UP

Ensuring every Urban Decay product is cruelty-free is imperative to this PETA-approved make up brand. Now, you can also find plenty of vegan-safe products in the {vegan range} as the brand continues to strive to make as many fully vegan products as possible.