With gorgeous older women fronting major beauty campaigns - Charlotte Rampling and Tilda Swinton for NARS, Andie MacDowell (sans extreme airbrush) for L'Oreal and Jessica Lange for Marc Jacobs - it's now arguably even more important to wear your age well, which means great skin, and an arsenal of quick-fixes to help you get your glow on, pronto!
Within just forty minutes, Liquilift's Bio Active Face Lift physically tones, tightens and diminishes signs of fatigue - wrinkles are reduced and skin looks enviably youthful... (Sssssh! We won't tell if you don't).
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When you wake up looking a little lacklustre, Omorovicza's Gold Hydralifting Mask contains three types of hyaluronic acid, released in stages to maintain your skin's hydration levels over time. An innovative mask-cum-moisturiser, just apply to cleansed skin in the morning and tissue off any excess once you've finished the dregs of your life-giving coffee - there's no need to rinse.
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A favourite of the age-defying Helen Mirren, a thick layer of Good Genes applied as a pre-night out mask, will encourage circulation to leave skin looking plumped and luminous.
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And if time is truly of the essence, Studio 10's Youth Lift Glow-Plexion lends skin a natural, lit-from-within look and subtle, dewy finish – while the brand's signature 'Suberlift' has immediate firming effect.
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Few things scream 'youth' like a rosy flush of creamy cheek colour. Choose something as near as possible to your natural blush, and always opt for liquid or crème formulas for maximum believability. NudeStix Lip and Cheek Pencil comes in eight ultra-wearable shades, to complement all skin tones (and flatter all ages).
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Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...
