First released in May 2010, BIOEFFECT's multi-award-winning EGF Serum launched the skin care range onto the radar of beauty fanatics around the world. Within 18 months of being on the market, a whopping 30% of Icelandic women aged 30 or over had invested in the age-defying elixir thanks to word-of-mouth recommendations.

At this point, you may be thinking, “what even is EGF?”. Fair question! It’s a protein that plays a key part in the production of collagen and elastin, we have an abundance of it in our youth and it gradually declines as we mature — isn't that always the way? This concentrated, exceedingly pure formula harnesses the barley-derived growth factor alongside six other ingredients (that's right, there's only seven in total!) to significantly diminish the look of fine line and wrinkles, dramatically boost radiance, renew your skin and increase its thickness! Made without fragrance, alcohol and oil, you can be sure that this serum delivers only the purest, effective ingredients to your skin.

Apply 2-4 drops to the face and neck on clean skin every night. Provides intense repair to your skin while you sleep. No other skin care product is needed on top - it's that good!

From the minds of three innovative Icelandic scientists, BIOEFFECT is the result of a decade of research, plus a bioengineering breakthrough that saw the creation of a plant-based replica of EGF (Epidermal Growth Factor) the world’s very first, no less! With this biotechnology advancement and pure, effective ingredients, BIOEFFECT’s science-led range helps to supplement your body’s own natural EGF supply and encourage healthy, supple and luminous skin. At the heart of the range is this EGF Serum: a revolutionary formula that's lauded by beauty editors from Sweden to Canada for its unrivalled youth-prolonging effect. And now, the impressive formula is available in a handy travel size too.

Glycerin, Water (Aqua), Sodium Hyaluronate, Tromethamine, Sodium Chloride, Barley (Hordeum Vulgare) Seed Extract, Egf (Barley Sh-Oligopeptide-1).