Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 80 reviews
4 stars rating 26 reviews
3 stars rating 10 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
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The Most Reliable Eyeshadow Primer I’ve Ever Used
I love trying new eye primers, but Urban Decay’s Primer Potion has been my long-time staple for a reason—nothing beats its staying power. I’ve repurchased it for years because it’s the only one that keeps my eyeshadow flawless from early morning to late night without a single crease. It also noticeably boosts color payoff, keeping shades vibrant that would otherwise fade with other primers. The only downside is that in winter, when my skin gets drier (especially post-40), it can emphasize texture on my hooded lids, so I switch to a more hydrating primer like NARS. But for oilier days or warmer weather, Urban Decay is unbeatable. Highly recommend for anyone wanting true long-lasting performance.
by Olena Verified Purchase
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The best
Tried and tested a lot of eyeprimers. This one is the best! Eyeshadow stays put.
by Hermione Verified Purchase
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Excellent
I recently tried this eye makeup base, and I’m really impressed! The texture is creamy and smooth, making it super easy to apply and blend evenly across the eyelids. It creates a perfect canvas for eyeshadow, enhancing the colors and making them pop. Most importantly, it helps the makeup stay in place all day without creasing or fading.
by Andreea Verified Purchase
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A necessity
If you don't like creasing or fading of your eyeshadow, look no further!
by Josie Verified Purchase
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The best
Definitely the best eyeshadow primer I have used. Eyeshadow lasts all day without creasing or fading.
by Cat
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Great product!
Eyeshadow lasts all day with this base. No creases and the color comes out better.
by Vee Verified Purchase
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I wish I knew sooner
I always use eyeshadow primers but they have done noooooothing like this one. I have very oily eyelids (very oily everything) and this is incredible
by Snoobie Verified Purchase
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Nice
I tried so many eyeshadow primers but in the top of my list is this one. It holds the eyeshadow for hours (not for 12 hours like they said if you have oily eyelids but at least 8 hours you will be ok).
by Tia Verified Purchase
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Best eyeshadow base
Best eyeshadow base in the game, holds eyeshadow all day on eye lids. My must have.
by Anna Verified Purchase
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Yes, but
I’ve been using this product for ages but it seems that the formula is not exactly the same as it used to be… still a great product but i prefered the previous formula
by Oriane Verified Purchase
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