added to your bag
This high-strength, low-irritation serum has been proven to soften fines lines, improve pigment problems and revitalise skin. A water-free solution, this stars a 5% concentration of advanced retinoid active ‘Granactive Retinoid’, which has been shown to defy ageing without any of the irritation commonly caused by retinol use. This is The Ordinary’s higher strength formulation, for a more moderate version, try {Granactive Retinoid 2% in Squalane}.
Keen to improve your skin with the age-defying prowess of a retinoid but put off by the potential side effects? The Ordinary’s Granactive Retinoid 5% in Squalane could be the solution – a high strength, zero-to-low irritation serum that’s been proven to soften fine lines, improve pigmentation problems and revitalise skin, causing it to look fresher and more youthful. ‘Granactive Retinoid’ is a next-generation retinoid active technology, which can not only achieve better anti-ageing results than traditional retinol but do so without the irritation commonly associated with it (it often causes redness and flaking). It still makes the skin more sensitive to UV radiation, however, so thorough protection is recommended.
Apply a small amount to face in the PM as part of your skincare regimen, after water serums but before heavier treatments. Do not use with other retinoid treatments. Avoid unprotected solar exposure. Store in a cool, dry place.
Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Acne-prone skin may experience a temporary increase in acne during the first few weeks of using any form of retinoid including those used in this formulation.
Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.
Squalane, C12-15 Alkyl Benzoate, Bisabolol, Dimethyl Isosorbide, Hydroxypinacolone Retinoate, Solanum Lycopersicum (Tomato) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil
- The Ordinary
- 30ml
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together



Total Price: 25.00€
Add both to basket
The Ordinary Granactive Retinoid Serum 5% in Squalane 30ml
Earn 48 Status Points
16.10€
In stock
Live Chat
Average connection time 25 secs
Average connection time 25 secs
This high-strength, low-irritation serum has been proven to soften fines lines, improve pigment problems and revitalise skin. A water-free solution, this stars a 5% concentration of advanced retinoid active ‘Granactive Retinoid’, which has been shown to defy ageing without any of the irritation commonly caused by retinol use. This is The Ordinary’s higher strength formulation, for a more moderate version, try {Granactive Retinoid 2% in Squalane}.
Keen to improve your skin with the age-defying prowess of a retinoid but put off by the potential side effects? The Ordinary’s Granactive Retinoid 5% in Squalane could be the solution – a high strength, zero-to-low irritation serum that’s been proven to soften fine lines, improve pigmentation problems and revitalise skin, causing it to look fresher and more youthful. ‘Granactive Retinoid’ is a next-generation retinoid active technology, which can not only achieve better anti-ageing results than traditional retinol but do so without the irritation commonly associated with it (it often causes redness and flaking). It still makes the skin more sensitive to UV radiation, however, so thorough protection is recommended.
Apply a small amount to face in the PM as part of your skincare regimen, after water serums but before heavier treatments. Do not use with other retinoid treatments. Avoid unprotected solar exposure. Store in a cool, dry place.
Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Acne-prone skin may experience a temporary increase in acne during the first few weeks of using any form of retinoid including those used in this formulation.
Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.
Squalane, C12-15 Alkyl Benzoate, Bisabolol, Dimethyl Isosorbide, Hydroxypinacolone Retinoate, Solanum Lycopersicum (Tomato) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil
- The Ordinary
- 30ml
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together



Total Price: 25.00€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
so so
if you are first timer for retinol, this might be the gentle option. but i would buy a better one.
Report this reviewLove It!
It's my third bottle. Whenever I get a pimple the next day Is almost already come, leaving it dry.
Report this reviewImproving my skin
This product is definitely improving my skin. I had a red spot near my eye which was getting more noticeable - for over one year. Using this product on alternate nights for the past 7 weeks .the persistent spot is disappearing and not noticeable anymore. Skin under my eyes less dry now also . It gently exfoliates the skin .Â
Report this reviewNice
This is way better than the oily version of 1% and less, i apply it twice a week before sleeping and it truly brings a beautiful effect in the morning, this is over performant for its price thanks again the ordinary.
Report this reviewokay-ish
I heard so many great things about this product that i decided to buy it. While the effect on my skin was nice the texture and the smell were not great. The product is so extremely oily and heavy that anything underneath will start turning into those little crumbles. And nothing can go on top. There are better retinoids
Report this reviewgo to retinol product
i love this, it makes a really big difference which you can see in your skin’s condition even overnight
Report this reviewI am very satisfied with it
I have been using this retinoid for some time and I am very satisfied with it. This is already my 3rd bottle. It does not cause a skin reaction even with long-term regular use.
Report this reviewSerum
Helps with wrinkles. Use it at the night and the next morning use sunscreen.
Report this review