Clean, vegan, gluten- and cruelty-free, RÓEN’s breath-takingly beautiful wardrobe of foil-effect shadows – their stunning ‘Illumes’ – lend your lids the most dazzling glimmer.

Dreamily creamy and seamlessly blended, this spectrum of warm, complementary colours is perfect for making eyes ‘pop’ – adding depth and dimension with soft, rosy tones that look timeless (and effortless), always. Glitter for grown-ups, these chic shades diffuse for a whisper of shimmer that catches the light – not to mention attention for all the right reasons (here’s looking at YOU). Contained in a sleek, pewter compact that fits in your tiniest clutch bag, this wardrobe of wearable hues is the ultimate gift and a godsend for those who ‘don’t do’ shadow – applying with fingers or brush to enhance with eye-widening ease.

The 11:11 Eyeshadow Palette contains (clockwise from top left): ‘Situation’ (petal pink), ‘Hastag’ (smoky graphite), ‘Ciao!’ (hot coral) and ‘Rosie’ (dusky peony).

Upon first use, swirl your fingertip in a circular motion on each eyeshadow shade. Don’t be afraid to use firm pressure. This will activate our Lid Illumes for optimal colour payoff.

For more pigment, apply directly to your eyelid using your fingertip.

For a diffused wash of colour, use our Everything Eye Brush. Be sure to use firm pressure.

Push, swipe, swirl, layer, and have fun. Mix and match the colours, and let your creativity or simplicity SHINE!

High-performing, innovative and easy to use, RÓEN is blazing its own unique trail through the beautysphere. Luxe with a conscience (the brand uses only the finest ingredients), this beautiful line-up subscribes to the highest clean standards – eliminating any ‘suspect’ additives without forsaking efficacy. Firm in their belief that health and beauty needn’t be mutually exclusive, every opulent, pigment-packed eye palette, vegan brush and brow grooming hero prove that glamour and health intersect in a dazzling way to ensure that you mesmerise, without compromise.

Situation: Synthetic Fluorphlogopite, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Synthetic Beeswax, Isopropyl Myristate, Mica, Titanium Dioxide (CI 77891), Calcium Sodium Borosilicate, Silica, Iron Oxide (CI 77491), Ethylhexyl Methoxycinnamate, Manganese Violet (CI 77742), Ozokerite, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Tin Oxide, Ethylhexylglycerin, Hexylene Glycol, Bht.

Hashtag: Synthetic Fluorphlogopite, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Synthetic Beeswax, Isopropyl Myristate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77491), Calcium Sodium Borosilicate, Silica Dimethyl Silylate, Alumina, Ozokerite, Ethylhexyl Methoxycinnamate, Silica, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Tin Oxide, Ethylhexylglycerin, Hexylene Glycol, Bht.

Ciao: Synthetic Fluorphlogopite, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Synthetic Beeswax, Isopropyl Myristate, Iron Oxides (CI 77491, CI 77499), Mica, Titanium Dioxide (CI 77891), Alumina, Ethylhexyl Methoxycinnamate, Ozokerite, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Triethoxycaprylylsilane, Tin Oxide, Ethylhexylglycerin, Hexylene Glycol, Bht.

Rosie: Calcium Sodium Borosilicate, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Synthetic Beeswax, Isopropyl Myristate, Mica, Synthetic Fluorphlogopite, Iron Oxide (CI 77491), Titanium Dioxide (CI 77891), Silica Dimethyl Silylate, Ethylhexyl Methoxycinnamate, Ozokerite, Phenoxyethanol, Tocopheryl Acetate, Tin Oxide, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Bht.