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VIEVE

A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use, whether you’re a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve’s high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.

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VIEVE BESTSELLERS

VIEVE Sunset Blush Balm 15ml (Various Shades)

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
23.73€

VIEVE Skin Nova

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.52 Stars 61 Reviews
30.50€

VIEVE Skin Dew

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.2 Stars 30 Reviews
21.40€

VIEVE The Ninetease Palette

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.74 Stars 19 Reviews
50.85€

VIEVE Power Ink Liner - Midnight Black 0.43ml

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.0 Stars 15 Reviews
21.47€

VIEVE Pencil Sharpener

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.89 Stars 19 Reviews
5.60€

VIEVE Modern Matte Lipstick - Brat

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.75 Stars 4 Reviews
21.47€

VIEVE Modern Lip Definer

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.84 Stars 45 Reviews
18.00€

VIEVE Modern Powder Perfector (Various Shades)

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.55 Stars 11 Reviews
31.64€

VIEVE Modern Radiance Concealer 13ml (Various Shades)

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.56 Stars 27 Reviews
24.86€

VIEVE Lip Dew 6ml (Various Shades)

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.43 Stars 53 Reviews
from 19.20€

VIEVE Modern Bronzer (Various Shades)

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.72 Stars 46 Reviews
35.00€

VIEVE Skin Nova (Various Sizes)

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
5.0 Stars 2 Reviews
71.19€

VIEVE Eye Wand

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.55 Stars 53 Reviews
from 23.70€

VIEVE Sunset Blush (Various Shades)

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.74 Stars 46 Reviews
25.90€

VIEVE Ninetease Lipstick - Ninetease 3g

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
5.0 Stars 4 Reviews
21.47€

VIEVE The Essential+ Makeup Bag

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
5.0 Stars 2 Reviews
28.20€

VIEVE The Essential Eyeshadow Palette

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.27 Stars 22 Reviews
50.80€

SHOP VIEVE BY CATEGORY

VIEVE

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Products

  • VIEVE Sunset Blush Balm 15ml (Various Shades)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    23.73€
  • VIEVE Skin Nova

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.52 Stars 61 Reviews
    30.50€
  • VIEVE Skin Dew

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.2 Stars 30 Reviews
    21.40€
  • VIEVE The Ninetease Palette

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.74 Stars 19 Reviews
    50.85€
  • VIEVE Power Ink Liner - Midnight Black 0.43ml

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.0 Stars 15 Reviews
    21.47€
  • VIEVE Pencil Sharpener

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.89 Stars 19 Reviews
    5.60€
  • VIEVE Modern Matte Lipstick - Brat

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.75 Stars 4 Reviews
    21.47€
  • VIEVE Modern Lip Definer

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.84 Stars 45 Reviews
    18.00€
  • VIEVE Modern Powder Perfector (Various Shades)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.55 Stars 11 Reviews
    31.64€
  • VIEVE Modern Radiance Concealer 13ml (Various Shades)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.56 Stars 27 Reviews
    24.86€
  • VIEVE Lip Dew 6ml (Various Shades)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.43 Stars 53 Reviews
    from 19.20€
  • VIEVE Modern Bronzer (Various Shades)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.72 Stars 46 Reviews
    35.00€
  • VIEVE Skin Nova (Various Sizes)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    5.0 Stars 2 Reviews
    71.19€
  • VIEVE Eye Wand

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.55 Stars 53 Reviews
    from 23.70€
  • VIEVE Sunset Blush (Various Shades)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.74 Stars 46 Reviews
    25.90€
  • VIEVE Ninetease Lipstick - Ninetease 3g

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    5.0 Stars 4 Reviews
    21.47€
  • VIEVE The Essential+ Makeup Bag

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    5.0 Stars 2 Reviews
    28.20€
  • VIEVE The Essential Eyeshadow Palette

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.27 Stars 22 Reviews
    50.80€