Paying homage to its founder, Jamie Genevieve, VIEVE means ‘full of life’. Inspired by her passion for make up and journey from beauty blogger to make up maestro, Jamie has created a brand that empowers, encourages self-belief and delivers confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use – whether you prefer a barely-there finish or full-glam is your go to.
SHOP VIEVE BY CATEGORY
Turning the tub into a self care sanctuary, these everyday essentials transform your typical routine into a tranquil experience. Now sit back and relax…
From satin shades to sculpting lip liners, VIEVE’s pout-perfecting range fuses powerful pigments with an extra dose of hydration.
Covering all bases, VIEVE’s covetable complexion collection serves your skin with nourishment while boosting an oh-so radiant glow.
Whether you’re looking for a plethora of neutral shadows or lash-lengthening mascaras, VIEVE’s eye edit has you and your peepers covered.
From blending your base to creating the ultimate cut creases, VIEVE’s edit of brushes ensure applying your make up is easy and fuss-free.
VIEVE’S mission? To dream up exceptional cosmetics that perform and bring confidence – no matter your look or style. Founded by professional make up artist, Jamie Genevieve, the brand empowers you to define beauty with your own rules and to experiment with make up in your own way, so it can make you feel great, every day.
THE FOUNDER’S STORY
Beauty blogger turned make up artist, Jamie Genevieve, first found love for all things beauty when she watched her mum apply her make up in the car mirror. Infatuated with the way the cosmetics transformed people (inside and out), the young creative went on to work on a luxury beauty counter, before teaching online. Fast-forward to today, and Jamie has a following of 1.4 million (and counting) and dreams up VEIVE with the vision to boost confidence.
From the award-winning Skin Nova primer to the bestselling Lip Dew colour, VIEVE’s carefully curated collection is filled with multi-functional products that has your face covered. Blurring the lines between make up and skin care, the edit delivers powerful pigments and covetable coverage while hydrating your skin from within. Now, that’s what we call a win-win