Launched in 1991 as an apothecary store curating upscale, natural beauty products from around the world, fresh has transformed the beauty industry with its pioneering use of natural ingredients from soy and sake to sugar. fresh skin care marries world-leading, good-to-skin ingredients and centuries-old cultural beauty rituals to deliver sublime products - from bestselling lip balms to face masks that tackle a swathe of concerns - with mind-healing and skin-transforming results.
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Fresh Sugar Advanced Therapy Treatment Lip Balm 4.3g
Fresh Rose Deep Hydration Balancing Emulsion 100ml
Fresh Limited Edition Bestsellers Set
Fresh Sugar Lip Treatment 4.3g (Various Options)
Fresh Milk Moisturising Bodycare Duo
Fresh Rose Deep Hydration Toner (Various Sizes)
Fresh Sugar Coconut Hydrating Lip Balm 6g
As a brand that is passionate about skin care and using good for skin ingredients, fresh beauty is committed to improving its ingredient sourcing. How? By partnering with Union for Ethical BioTrade (UEBT), the LVMH Innovation and Research centre and local organizations to continually improve sourcing practices and local livelihoods of locations where the brand’s ingredients are sourced.
fresh is committed to achieving net-zero carbon emissions by 2030. The aim is to set emission reducing targets in line with the Paris agreement and compensating the residual emissions.
By implementing the ‘Respect, Reduce and Replace’ strategy, fresh is determined to have 100% recyclable packaging by the year 2025.