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Drunk Elephant

Drunk Elephant Vitamin C Firma Day Serum 28ml

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Recommended Retail Price: 80.50€ Current price: 60.38€

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Image 1 - A white and orange bottle of Drunk Elephant C-Firma Fresh Day Serum stands on a light grey background, next to the marketing claim CLINICALLY PROVEN TO REVEAL VISIBLY BRIGHTER, FIRMER SKIN, with the bottle label showing Drunk Elephant C-Firma Fresh Day Serum Sérum de jour, FIRM + BRIGHTEN, and 15% L-Ascorbic Acid Ferulic Acid. Image 2 - A person with smooth, dark skin looks to the right while holding an orange-capped white bottle of Drunk Elephant C-Firma Fresh Day Serum, and visible text across the image reads 96% showed improvement in overall hyperpigmentation*, 100% showed improvement in skin’s tone & radiance*, 93% showed smoother skin texture*, DRUNK ELEPHANT C-Firma™ Fresh Day Serum Sérum de jour FIRM + BRIGHTEN + 15% L-Ascorbic Acid Ferulic Acid Powder 5 g poids net / net wt .17 oz Activated Serum 28 ml / .94 fl oz, IN A CLINICAL STUDY WITH 30 PEOPLE AFTER 4 WEEKS. Image 3 - A close-up before and after comparison of a persons cheek and eye area, with the left side showing skin with visible redness, dark spots, and uneven texture, labeled BEFORE, and the right side showing the same skin after 12 weeks appearing smoother, more even-toned, and with reduced redness and fewer visible spots, labeled AFTER 12 WEEKS, with accompanying text below reading 100% showed improvement in skin’s tone and radiance* *IN A CLINICAL STUDY WITH 30 PEOPLE AFTER 4 WEEKS. Image 4 - A graphic titled KEY INGREDIENTS presents three skincare components: 15% L-ASCORBIC ACID, depicted by orange citrus pulp, protects against signs of aging, improves firmness, and reduces hyperpigmentation; 0.5% FERULIC ACID, illustrated by a yellowish-green liquid with droplets, offers protective antioxidant benefits; and VITAMIN E, shown as a vibrant yellow liquid with droplets, improves skin function and helps maintain moisture levels. Image 5 - An orange product dispenser with a clear liquid drop emerging from the nozzle, next to a white label with an elephant logo, and text that reads YOUR DAILY DOSE OF VITAMIN C, Weightless, fast-absorbing fluid, ESTD, 2012, DRUNK ELEPHANT™. Image 6 - A white Drunk Elephant C-Firma Fresh Day Serum bottle with a red cap is shown next to a clear bottle being filled with yellow liquid from another Drunk Elephant bottle, with text reading SHAKEN, NOT STIRRED. Mixed by you for the freshest formula. Maintains ~95% of active vitamin C for 12 months after mixing.* ESTD 2012 DRUNK ELEPHANT C-Firm̃a Fresh Day Serum Sérum de jour FIRM + BRIGHTEN 15% L-Ascorbic Acid Ferulic Acid Powder 5 g poids net / net wt .17 oz Activated Serum 28 ml / .94 fl oz *BASED ON A REAL-TIME 12-MONTH STUDY. Image 7 - The image displays a comparison of two Drunk Elephant Vitamin C serums, C-Firma Fresh Day Serum and C-Luma Hydrabright Serum, each presented with its bottle against a liquid background and detailed in an accompanying table of benefits and usage, under the main title FACE-OFF: VITAMIN C EDITION. Visible text includes Drunk Elephant C-Firma Fresh Day Serum Sérum de jour FIRM + BRIGHTEN 15% L-Ascorbic Acid Ferulic Acid Powder 5 g poids net / net wt .17 oz Activated Serum 28 ml / .94 fl oz, C-FIRMA FRESH DAY SERUM Hard-hitting + firming Fades hyperpigmentation, reduces blemishes, and hydrates Anytime (day or night), Drunk Elephant C-Luma Hydrabright Serum Sérum hydrabright HYDRATE + ILLUMINATE 9.0% Sodium Ascorbyl Phosphate 1.0% Ascorbyl Glucoside 30 ml / 1 fl oz, and C-LUMA HYDRABRIGHT SERUM Gentle + hydrating Targets stubborn discoloration, loss of elasticity, and signs of aging Daytime. Image 8 - A collection of Drunk Elephant skincare products including Protini Polypeptide Cream, C-Firma Fresh Day Serum, D-Bronzi Anti-Pollution Sunshine Drops, and Beste No. 9 Jelly Cleanser, displayed on a teal shelf against a white background with text that reads Drunk Elephant believes performance and personality can live in the same jar. Skin-smart formulas developed with efficacious levels of active ingredients that are easily absorbed and put to use. Everything your skin needs. Nothing it doesn’t. Consistently colorful. Proven performance.

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Drunk Elephant Vitamin C Firma Day Serum 28ml

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Drunk Elephant Vitamin C Firma Day Serum 28ml

Recommended Retail Price: 80.50€ Current price: 60.38€

Save 20,12 € ( 25% Off )

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Customer Reviews

4.29 stars out of a maximum of 5

5 stars rating 72 reviews

4 stars rating 37 reviews

3 stars rating 10 reviews

2 stars rating 6 reviews

1 stars rating 4 reviews

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

love it

4 stars out of a maximum of 5

This product has been on my radar for the longest time, and I can safely say it lives up to the hype. My old VitC serum had a lower concentration, so naturally I felt some tingling when I upgraded, but nothing too bad, and it faded quickly. I still feel a little sensitive when I use it around my period, but I either stop using for a couple of days, or mix with the B-Hydra, and it goes back to normal. Overall it's exactly what I've been looking for in a vitamin C product. I suspect it'll be on my beauty kit for a while 

by Betty

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Absolutely love the new formula!

5 stars out of a maximum of 5

I have always loved the drunk elephant  c-firma and it was one of my go-to serums… unfortunately I noticed by the time it arrived it was often already yellow or even orange (due to oxidation) and switched brands… I have since switched back as the new formula stays fresher for longer and really packs a potent punch for brightening my complexion and smoothing lines and wrinkles.

by Nicola

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not for mature combination skin

1 stars out of a maximum of 5

Buying this was a very expensive mistake. I've been using PC's C15 Booster for years. I really like the product but was never a fan of the dropper packaging, which is why I wanted to switch to DE's C-Firma, which has similar ingredients. I loved C-Firma's airless pump and also mixing the serum fresh and delaying the inevitable oxidizing. However, my skin didn't like C-Firma at all. The serum never sank in or dried down but remained very tacky and what's even worse gave my skin that puffy, spongy look that can happen when mature combi-skin with enlarged pores is confronted with certain face oils or badly formulated moisturizers. It looked just awful. When I tried to wear it under makeup, with a layer of SPF between serum and foundation, it looked even worse and made my foundation melt away within a couple of hours (my foundation normally last for the whole working day and is completely unaffected by the C15 Booster). I suspect it's the Marula Oil in C-Firma that just sits on top of my skin and dissolves my foundation. I wish there was a version without it. I don't know anyone with dry skin to gift this to, so will have to bin it. I've just ordered a new C15 Booster and might write to PC and suggest an airless pump bottle as an improvement. This was the first DE product I've tried, I will avoid the brand in future. It's expensive and almost everything contains that wretched Marula Oil.

by Lei, London

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Fresh vitamin C

5 stars out of a maximum of 5

I have been using this serum for years and it has both preventative and immediate results. The new formula is even better - the color of the serum is still clear by the time I finish the bottle (no oxidation) and a small dose of the light-weight formula spreads easily and therefore the product lasts longer. Stinging is a part of an acid based vitamin c product and even I, as experience user, feel it more on sensitive skin days. The ingredients are amazing and potent - and same as with Retinol, do your research on how to use it correctly!

by Miri

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Amazing

5 stars out of a maximum of 5

Better than the old formula in my opinion! Can’t live without this serum + the retinol from DE

by Alexa

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Not like the old formula

3 stars out of a maximum of 5

Loved the old formula. This one is very light and watery in comparison. 

by K

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Very watery

2 stars out of a maximum of 5

Not a fan of the consistency as very watery and is not like a serum at all, would try another serum before buying again 

by Lou

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Love love love

5 stars out of a maximum of 5

This is the kind of vitamin c serum that you know will work from a formulation stand point, then you use it and it does exactly that. I’ve had it for roughly a month now and I can finally say I found the perfect vitamin c serum. Of course it’s cruelty free and vegan friendly (the previous version wasn’t hence I never used it). It’s not tacky at all and doesn’t irritate my skin, I can use it on my eye lids even though it’s pure ascorbic acid and not a derivative. So happy with this. 10/10 would recommend 

by Joanna

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Not the best

1 stars out of a maximum of 5

I really wanted to love this I saw everyone raving about it but it left my skin dry, tight and quite sore. (Usually I have oily skin).Love the bottle and mixing it yourself, the smell doesn’t bother me and yes it does leave a sticky texture on your skin but once you put your moisturiser on top you no longer feel it.I won’t be repurchasing which is such a shame. 

by Lauren

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Best vitamin c

5 stars out of a maximum of 5

I just love how this product unifies m my skin and makes it glow. I keep reordering it. 

by Fabienne

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