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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
Making wash-day dread a thing of the past, the Thick Hair Shampoo is brimming with strand-smoothing ingredients to control and care for thick, unruly heads of hair.
The next best thing when you can’t schedule a blowout at your all-time favourite salon, this rich formula is infused with hair-strengthening hydrolysed keratin to encourage sleek, frizz-free lengths. A nourishing cocktail of shea butter and avocado oil (your hair will adore the abundance of oleic and linoleic acid!) imparts an impressive wave of hydration to your hair, while marshmallow root smooths each strand for a silk-like effect. The iconic ‘Mercer Street’ fragrance is a beautiful bonus; orange melds with peony, magnolia, jasmine and musk for a gorgeous scent that lingers even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.
Massage into wet hair - pause to admire the gorgeous scent - then rinse thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate,1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6)
- 300ml
- OUAI
Frequently Bought Together



Total Price: 63.20€
Add both to basket
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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
Making wash-day dread a thing of the past, the Thick Hair Shampoo is brimming with strand-smoothing ingredients to control and care for thick, unruly heads of hair.
The next best thing when you can’t schedule a blowout at your all-time favourite salon, this rich formula is infused with hair-strengthening hydrolysed keratin to encourage sleek, frizz-free lengths. A nourishing cocktail of shea butter and avocado oil (your hair will adore the abundance of oleic and linoleic acid!) imparts an impressive wave of hydration to your hair, while marshmallow root smooths each strand for a silk-like effect. The iconic ‘Mercer Street’ fragrance is a beautiful bonus; orange melds with peony, magnolia, jasmine and musk for a gorgeous scent that lingers even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.
Massage into wet hair - pause to admire the gorgeous scent - then rinse thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate,1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6)
- 300ml
- OUAI
Frequently Bought Together



Total Price: 63.20€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not my favourite product
Pros -lathers well -has a neutral smell Cons -makes my scalp feel dry at times -does not offer shine -I have thick hair but it feels like this formula weights my hair down - great value product, just not my favouriteÂ
Report this reviewBEST SHAMPOO EVER
I have tried a lot of shampoo, but this one if by far the best on the market, it smell so good and leave my hair clean and perfect.
Report this reviewOne of my favorite shampoos!
I believe this is my fourth repurchase of this product... It just works so well on my hair and, a big plus, it smells divine!
Report this reviewNice
Nice but not great. It smells good and has a nice packaging but I didn’t notice a great difference after using it for a while. I still prefer the Olaplex 4 shampoo.
Report this reviewAmazing
I have used the same shampoo and conditioner for years - my hair holds water a d if the products are too heavy my hair is lank and greasy. This stuff is amazing, my hair is so soft and shiny. Would definitely recommend!
Report this reviewGreat
Great for thick hair. I have thick, frizzy and corse hair which is usually frizzy even after straightening but my hair has been so smooth and manageable since using this shampoo and conditioner.
Report this reviewGreat shampoo for thick hair
Really does the job for my thick hair - thoroughly recommend
Report this reviewGreat but for the smell
This is a really good shampoo, it’s almost as clarifying as a Sunday shampoo and hair feels lovely and soft when paired with the conditioner. It works for my thick hair! Only downside is the fragrance.ÂÂ
Report this reviewSoft, shiny and lovely smelling hair
If it is tough to make your hair shiny and soft, this shampoo might help you just as it helped me. My long, grey and thus colored hair has a tendency to look dry. If I want it to look sleek it takes some time with a good brush and a hairdryer. This shampoo (+conditioner) I love. My hair looks like from a stylist. And the smell is incredible.
Report this reviewAmazing
I can’t understand the negative reviews. I live in Italy currently in a city with really hard water, so my hair has suffered. This shampoo and conditioner have changed the feel of my hair in 2 washes. You need a tiny amount as I used a normal shampoo amount the first time and was rinsing for ages. Fabulous stuff.
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