Hydrating and softening on the lips. Vanilla scent is very subtle, which is perfect as I don't enjoy smelling like a pastry. I also LOVE the curved applicator. Just wish the balm itself had slightly longer staying power, but I won't mind repurchasing.

I've always wanted to wear color on my lips more, but always found my lips dried out. this one feels great though plus the colors are great and modern. this is my number one lipstick.

its one of my fav lipstick formulas i have the rosewater color and its sheer pink it stays well on the lips & fades nicely wish they would have a more brown color in this amazing formula

Great lipstick. It’s really weightless and does not crease on your lips. Lasts all day! Great even colour cover. However, it is a bit drying after few hours. Would definitely try other colours. I have ‘undone’ shade and it’s slightly darker/richer than pictures. 

I adore this lipstick! I went undone and love it! It’s not super sheer, so it has noticeable pigment. I keep reaching for this as it’s comfortable to wear and doesn’t dry my lips out. Can’t wait to try other shades!

This is an absolutely amazing lipstick! Good pay off while still feeling like you got absolutely nothing on. Fairly good staying power considering its a creamy lipstick. it doesn't dry out your lips and all the colours I've tried so far are absolutely gorgeous. I have the shades Rosewater-cool natural pink,( a fave!), undone - a warm brownish pink, electra- a cool red and darkroom a kind of wine coloured shade. Not one have disappointed. The colour is buildable from light to full colour I have never experienced the problem another reviewer had with poor packaging, mine has been sturdy and well made, little bit heavier than usual with a nice clicking sound when you put the lid on. I've had it in my bag, travelled with it, dropped it and it hasn't broken or damaged once so far, maybe they received faulty products? It has great ingredients and unlike many other brands that are focused on clean beauty these can not only compete but win over many mainstream products with less regards to ingredients. Cant recommend these enough

This lipstick is s t u n n i n g. Lovely and moisturising, and a pigment payoff which is somehow a bit sheer whilst giving a good hit of colour. New favourite lippy!

When I received this lipstick and opened it, it had already some scratches on the side of the product. I didn't make too much of it at that point. But now, I've used it twice, and noticed the product kept tilting towards the sides, scratching the bullet, so I turned it up fully, and it is already starting to come loose on the bottom, which makes it move so much when you want to apply it or when you want to close the tube, making you lose all this product aswell. I gave it one star, because I love, love the colour and for the two times I used it, it seemed like a nice product. But this is the most money I've ever spend on a lipstick, and I didn't do that just to make it break down using it only a couple of times... I'm so disappointed...