Pucker up for the return of the product that started it all for Huda Beauty: the Liquid Matte Lipstick. Reformulated to be more comfortable, pigmented and long-wearing than ever before, this vegan formula is back in all your favourite shades — plus new ones! — so you’ll be able to create endless looks from natural nudes to bold brights.

The silky colour applies like a lip gloss then dries in moments, cloaking your pout with a smooth, kiss-resistant veil of vibrant colour that won't smudge, flake or transfer. If you’re wary of liquid lipsticks for their reputation of being overly drying, or cracking after just a couple of hours of wear, you needn’t be. These reformulated lippies are hydrating conditioning and supercharged with LOVE (that’s lycopene, olive oil and vitamins A&E of course!

1. Prep your lips: To improve consistency of application, gently exfoliate with a lip scrub. Blot off any excess oils.

2. For maximum impact, line lips using the Lip Contour and fade towards the centre.

3. Apply a thin layer of Liquid Matte in the corresponding or lighter shade to fill in the rest.

4. Allow approximately 30 seconds for colour to set and intensify to an opaque finish. Colour appearance may vary based on skin tone.

Award-winning beauty blogger Huda Kattan is — undeniably — a beauty industry sensation, and with her eponymous range of phenomenal palettes, sought-after liquid lipsticks, incredible eyeliner and internet-breaking foundation, she’s fast-tracked her way to global make up domination. Back and better than ever, Huda’s Liquid Matte Lipstick returns with a new, buttery soft formulation that is sure to thrill old and new fans alike. Now totally vegan, transfer-proof and with intense colour pay off in just a single swipe, this reformulation is about as comfortable, pigmented and lightweight as a liquid lip can be… Three cheers for Huda!

Isododecane, Cyclopentasiloxane, Synthetic Beeswax, Trimethylsiloxysilicate, Polypropylsilsesquioxane, Octyldodecanol, Disteardimonium Hectorite, Mica, Alcohol, Ethyl Vanillin, Propylene Carbonate, Caprylyl Glycol, Flavor/Aroma, Glycerin, Caprylhydroxamic Acid, Water/Aqua/Eau, Phospholipids, Coffea Arabica (Coffee) Seed Extract, Olea Europaea (Olive) Fruit Oil, Ascorbyl Palmitate, Linoleic Acid, Retinyl Palmitate, Tocopheryl Acetate, Lycopene. May Contain (+/-) Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Yellow 5 Lake (Ci 19140), Red 6 (Ci 15850), Red 6 Lake (Ci 15850), Red 7 Lake (Ci 15850), Red 28 Lake (Ci 45410), Blue 1 Lake (Ci 42090).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.