An award-winning, long-wearing lipstick, this cares for your lips with a blend of conditioning avocado oil and plumping hyaluronic acid to counteract dryness and guarantee maximum, colour-pop payoff.

With eight intense shades and CleanPower Technology, this delivers the stay-put prowess of your fave liquid lipstick without any flaking or caking thanks to the nourishing medley of plant-derived extracts that cherish your kiss without limiting your lip colours longevity. Flexible and comforting, this formula feels like a balm infusing lips with moisture and replenishing cells reservoirs and its benefits are manifold; fuller, softer, smoochably smooth lips that are cloaked with the most vibrant pigment from pale-and-interesting pinks to subtle buffs and creamy aubergines. Throw in a finish that's sexily sheeny and you're tipped to be totally smitten.

Apply to lips. For optimal results, let dry for five minutes.

Pro Tip: For an extra-balmy stained lip look, start with a generous application of Tinted Lip Balm. Follow with Liquid Lipstick, wiping the tip of the applicator on your fingertip and patting colour onto lips.

Tired of having to choose between what works and whats good for you, actor-turned-brand founder Jessica Alba decided to work with a team of the top make up artists and cosmetic chemists to formulate products that met her requirements. As effective as its safe, Honest Beauty was the outcome and, using only the best vetted, verified ingredients that do what theyre supposed to, her range prides itself on transparency; making it easy for you to choose products that work without compromise.

Love, BFF, Happiness, Passion, Fearless, Forever, Goddess: Coconut Alkanes, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Methyl Dihydroabietate, Persea Gratissima (Avocado) Oil, Silica, Caprylic/Capric Triglyceride, Coco-Caprylate/Caprate, Stearalkonium Hectorite, Propylene Carbonate, Sodium Hyaluronate, Hydrogenated Castor Oil, Tocopherol, Water (Aqua), Hydroxyacetophenone. MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Yellow 6 Lake (CI 15985), Manganese Violet (CI 77742).

Off Duty: Coconut Alkanes, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, Synthetic Beeswax, Methyl Dihydroabietate, Persea Gratissima (Avocado) Oil, Silica, Caprylic/Capric Triglyceride, Coco-Caprylate/Caprate, Stearalkonium Hectorite, Propylene Carbonate, Sodium Hyaluronate, Hydrogenated Castor Oil, Tocopherol, Water (Aqua), Hydroxyacetophenone. MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Blue 1 Lake (CI 42090), Yellow 6 Lake (CI 15985).