Wash day shouldn’t cost your colour. Maintain the vibrancy of your blonde hair with dpHUE’s Gentle Brightening Shampoo. As well as refreshing and purifying your strands, it’s formulated to prevent dullness and keep brassiness at bay too!

This colour-safe shampoo replenishes the moisture and strength of chemical-treated hair while cleansing it. It’s also formulated with a gentle chelating agent that draws out dulling minerals, product residue and impurities to reveal your brightest blonde yet. Although it has the most visible results on blonde and highlighted hair, it can be used on darker hair to purify and condition it without impacting its colour.

Apply to wet hair and lather. Rinse thoroughly. For best results, follow with dpHUE Gentle Brightening Conditioner. Can be used as often as needed.

dpHUE is home to problem-solving hair care heroes that prove you can emulate that fresh-from-the-salon bounce and shine every single day. Specifically centred around the needs of coloured hair, trust these talented formulas to fight fading, brighten your tone and remedy unwanted roots. Part of their brightening collection — a routine of formulas that act like a magnet to draw out dulling minerals, product residue and impurities — the Gentle Brightening Shampoo cleanses while maintaining the brightness on your blonde hair and promoting traffic-stopping shine.

Aqua/Water/Eau, Sodium Lauroyl Methy Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, SodiumCocoyl Isethionate, PEG-150 Distearate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Tetrasodium Glutamate Diacetate, Polyquaternium-10,Polyquaternium-70, Dipropylene Glycol, Glycerin, Rubus Idaeus (Raspberry) Seed Extract, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid.