Reduce hair loss one wash at a time with Colour Wow's revolutionary Hooked Shampoo (295ml) starring Root-Locking Technology, part of the brand's new Curl Wow range and designed specifically for hair with type 3A to 4B curls.

Formulated with the brand's proprietary ingredient, Procapil (which helps fortify hair follicles and anchor hair at the root), the Hooked Shampoo prevents excessive shedding and hair loss from styling stressors, like braids and extensions. As well as being strengthened at the root, hair looks and feels hydrated while the unique formula leaves behind no residue, creating the perfect condition for bouncy, healthier-looking curls.

Apply to wet hair and massage into a lather. Rinse thoroughly and repeat.

A problem-solving selection of hair care heroes, Color Wow is always at the cutting-edge of innovation - identifying issues and resolving them with simple yet inventive products. All of this has earned the brand a 25-year reputation as one of the industry's leaders, and this expertise is exactly why we're so excited about Colour Wow's newest arrival: Hooked Shampoo (295ml), designed to help anchor hair to prevent shedding and reduce breakage. Does this mean we can finally say goodbye to clogged drainpipes?

Water/Aqua, Sodium Methyl 2-sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium Pca, Peg-150 Distearate, Hydrolyzed Wheat Starch, Aloe Barbadensis Leaf Extract, Chlorphenesin, Ppg-2 Hydroxyethyl Cocamide, Benzoic Acid, Trisodium Ethylenediamine Disuccinate, Dehydroacetic Acid, Citric Acid, Polyquaternium-22, Hydrolyzed Wheat Protein, Apigenin, Oleanolic Acid, Butylene Glycol, Peg-40 Hydrogenated Castor Oil, Tocopheryl Acetate, Biotinoyl Tripeptide-1, Bha, Ppg-26-buteth-26, Potassium Sorbate.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.