Considered the gold-standard of Korean skin care, innisfree is a testament to how nature can create unique pristine beauty treatments. The founder Sunghwan Suh’s quest was born from watching his own mother craft beauty treatments from home-grown camellia oil and this journey eventually led him to the South Korea’s Jeju Island. From this fertile oasis that has been largely untouched, the brand yields superior ingredients that are sustainably sourced by the local communities — notably the fallen camellia petals picked by the island’s elder women. The brand’s superior organic green tea harvest harnesses the island’s fertile volcanic soil and mineral-rich waters, where everything from leaf to stem is used (think: antioxidants and effective moisturise circulation), to create effective, nature-powered skin care.

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