SHOP ALL HONEST BEAUTY

Tired of having to choose between 'what works' and 'what’s good for you'? Cue: Honest Beauty. Born out of the daily frustration of comprising when it comes to make up, actor-turned-brand founder Jessica Alba worked with a team of MUA’s and cosmetic chemists to formulate products that do both. With an extensive list of ‘no no’ ingredients (3,500 and counting), you won’t find any questionable chemicals in Honest's cosmetics. Everything from product formulation to packaging is carefully considered to respect our precious planet. Honest Beauty is more than brand - it's a lifestyle.