Designed to minimise damage caused from bleaching and dyeing, BLEACH LONDON'S Alex Plex Treatment is an anti-breakage protection treatment in two easy steps.

Perfect for following any dye treatment or as a preventative treatment used alone as a reparative hair mask, this results in shiny, healthy hair. Vegan and cruelty-free, the unique formula helps to reform damage from over processing, promoting stronger, healthier hair. If hair is already extremely damaged or over compromised do not bleach it, even with Alex Plex.

Part 1 BONDAGE: Mix colour cream with developer in a non-metallic bowl. Add entire contents of BONDAGE sachet. Mix well and apply according to colour usage instructions. Once development time is over, rinse well, shampoo and follow with SEAL THE DEAL.

Part 2 SEAL THE DEAL: When BONDAGE process is complete, rinse well, shampoo and apply entire sachet of SEAL THE DEAL to hair. Massage, comb through and leave for 5-10 minutes. Rinse and follow with conditioner if desired (not essential).

DIRECTIONS FOR STAND ALONE TREATMENT: Do this every 2 weeks to improve hair strength! Mix the entire contents of BONDAGE sachet with 90ml warm water. Pour all over unwashed dry hair, comb through and leave for 5 minutes. Then apply entire sachet of SEAL THE DEAL to hair. Massage, comb through and leave for 20 minutes. Rinse well and follow with your choice of shampoo and conditioner.

With nearly a decade’s worth of experience as the first salon to focus on colouring rather than cutting, you can now bring Bleach London’s salon-quality DIY colour and hair care range home. From blonde to green and everything in between, Bleach London offers a kaleidoscope of semi-permanent dyes, bleach kits, toners and hair care. Environmental sustainability is at the heart of everything Bleach London does – all cardboard packaging is 100% recycled, all bottles are made with recycled plastic, and box kits no longer contain single-use plastic brushes and bowls. As if it couldn’t get any better, the brand is cruelty-conscious as well as cool: all products are proudly vegan and developed under a strictly anti-animal cruelty ethos.

BONDAGE: Aqua (Water), Maleic Acid, Ethanolamine, PVP, Magnolol, Honokiol, Arginine, Glycine, Morinda Citrifolia Fruit Extract, Quercetin, Alanine, PCA, Polyglyceryl-10 Dipalmitate, Polyglyceryl-6 Laurate, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Sodium Lactate, Serine, Sorbitan Oleate, Dicetyl Phosphate, Aspartic Acid, Sodium PCA, Phenoxyethanol, Valine, Ethylhexylglycerin, Proline, Threonine, Histidine, Isoleucine, Phenylalanine.

SEAL THE DEAL: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Distearoylethyl Dimonium Chloride, Stearamidopropyl Dimethylamine, Magnolol, Honokiol, Quaternium-80, Morinda Citrifolia Fruit Extract, Quercetin, Ethylhexylglycerin, Parfum (Fragrance), Polyglyceryl-10 Dipalmitate, Polyglyceryl-6 Laurate, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Phenoxyethanol, Dimethiconol, Sorbitan Oleate, Dicetyl Phosphate, Ceteareth-20, Citric Acid, Cyclopentasiloxane, Benzyl Salicylate, Hexyl Cinnamal, Linalool.