bareMinerals STRENGTH & LENGTH Serum-Infused Mascara

A brand that needs no introduction, bareMinerals has been perfecting the complexions of many a beauty obsessive for years. Their award-winning complexion heroes and no-nonsense approach to beauty (think: no animal cruelty, parabens, mineral oil, microbeads, etc.) has earnt them a stellar reputation amid the beautysphere, with their Strength & Length Serum-Infused Mascara effortlessly adding a lash-boosting treatment to your everyday make up ritual – strengthening, lengthening and volumising lashes instantly and over time.

A mascara that lengthens and volumises instantly and over time? Yes please! The Strength & Length Serum-Infused Mascara feeds lashes with a plant-based serum that strengthens each lash, without the hassle of adding an extra serum to your routine.

Inspired by hairbrushes, the innovative ‘paddle brush’ wand itself applies mascara while lengthening, lifting and defining each lash, while the formula uses red clover flower and peptides to promote hair growth, reduce lash fallout, lengthen, strengthen and thicken. Almost too good to be true, this lash-boosting medley doesn’t use any hormones or harsh ingredients, so it’s totally safe for contact lens wearers too. Long wearing, smudge-proof, flake-proof, clump-proof and easy to remove with make up remover, this mascara was tested over eight weeks to find that 100% of people felt their lashes were stronger and dramatically longer. The only question is: what are you waiting for?

Water (Aqua/eau), Synthetic Beeswax, Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/cire Candelilla), Palmitic Acid, Stearic Acid, Butylene Glycol, Acacia Senegal Gum, Aminomethyl Propanediol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/cire De Carnauba), Vp/eicosene Copolymer, Glyceryl Stearate, Trifolium Pratense (Clover) Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ribes Nigrum (Black Currant) Seed Oil, Saccharomyces/copper Ferment, Saccharomyces/iron Ferment, Saccharomyces/magnesium Ferment, Saccharomyces/silicon Ferment, Saccharomyces/zinc Ferment, Panthenol, Acetyl Tetrapeptide-3, Caprylyl Glycol, Ethylhexylglycerin, Isopropyl Titanium Triisostearate, Capric Acid, Lauric Acid, Myristic Acid, Polysorbate 60, Dextran, 1,2-hexanediol, Disodium Phosphate, Hydroxyethylcellulose, Sodium Phosphate. May Contain/peut Contenir (+/-): Iron Oxides (Ci 77491, Ci 77492, Ci 77499).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

To lengthen, position the brush horizontally, directly under lashes and as close to the root as possible. There’s no need to wiggle – simply lift and swipe upwards. Apply as many coats as you like until your lashes have the desired length and lift.

To build, use the back of the brush to create unrivalled fullness. Focus on the middle lashes for a wide-eyed effect.

To define, use the side bristles to define the corners and lower lashes.

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.