Treat your tresses to a shampoo that's so gentle, so nourishing that you'll never want to part from it. That's where Aveda's Shampure Nurturing Shampoo comes in! Refreshing in an instant and revealing beautifully soft hair, don't be surprised if you feel the urge to swish your strands...

This effective formula is powered by a medley of conditioning ingredients that help to leave your hair feeling squeaky clean, revitalised and ever-so shiny. This silicone-free shampoo is made from 96%(!) naturally derived ingredients, including Abyssinian oil, an impressively lightweight extract that delivers intense hydration without overloading your hair. Best of all, it's made with Aveda's signature calming aroma that's crafted from 25 pure flower and plants essences that will ensure your shower and your strands are scented to perfection.