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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
- VIEVE
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from 41.70€
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VIEVE Modern Matte Lipstick 3g (Various Shades)
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23.70€
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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
- VIEVE
Frequently Bought Together



from 41.70€
Add both to basket
Customer Reviews
Top Customer Reviews
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Beautiful Formula
I like the Vieve lipsticks so much that I've bought 3 in the last couple of months. Promise is a lovely pink. It's too dark to be a nude on me but it's perfect when I want to have something on more than a nude, especially on a day I'm not doing much on my eyes. The formula is lovely, it's a satin matt that is creamy on the lips, doesn't dry my lips and lasts all day. They match nicely with the Vieve liners and the ones I already have. These lipsticks are all I have reached for in the past month or more.
Report this reviewDeity
I really really love this matte formula by Vieve! This is my third Vieve lipstick and I love them all. I have to say this shade looks very similar to Brat but I gave 5 stars because the formula is sooo good!
Report this reviewFabulous
I bought so many vieve products and I’m so happy with all of them. The lipsticks go on so easily
Report this reviewLara
A wonderful berry-red pigmented color, for sure a statement but wearable. Very comfortable and long wearing and it doesn't smudge.
Report this reviewPromise
This color is an amazing everyday color, very pigmented and comfortable on the lips
Report this reviewDeity
One of the best nudes of this brand, creamy but matte and comfortable on the lips
Report this reviewSuperb!
Love, love, love the Cherub’s Kiss. It’s matte but not drying, it’s virtually transfer proof and it wears off beautifully, very even, not blotchy at all. Even when I don’t notice the product on my lips anymore, the color is still there. Can’t wait to pick up another one.
Report this reviewLove the color + the formula
I LOVE this color and the formula. Very smooth on the lips. It's not drying on the lips and it also stay a very long time on me. I also really like the packaging.Â
Report this reviewNice formula
First time trying Viene lipstick formula and I really like it, it's opaque and long lasting without being drying (at least on my not-so-dry lips). It's not a hydrating lipstick, of course, but it's really nice. I have it in the shade Promise but in the future I want to try some lighter shade
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