added to your bag
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
- Olaplex
- 250ml
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together



Total Price: 63.20€
Add both to basket
Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml
Earn 32 Status Points
31.60€
In stock

FREE DISCOVERY KIT WITH €85 SPEND

Live Chat
Average connection time 25 secs
Average connection time 25 secs
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
- Olaplex
- 250ml
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together



Total Price: 63.20€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Good purple shampoo
Good purple shampoo, I regret not buying conditioner because it is a bit drying (as alll purple shampoos)
Was this helpful?
Great shampoo
I used this every 3rd wash and it got rid of the brassy ends. Id buy again
Was this helpful?
Haven’t found a better one
Haven’t found a better silver shampoo yet, great pigment and doesn’t make my hair as dry as the others Ive tried in the past.
Was this helpful?
Good for white blond color hair
I've been using the product for a while and it's nice how works with my colored hair, it keeps golden and yellow away. Maybe it dries my skin a bit but overall is good.
Was this helpful?
50/50
Tones my hair well, but breaks them as well, if I use this shampoo too often
Was this helpful?
The best
Olaplex has just great products and this is just one of them. Purple pigments are very intense and they really makes you blond hair platinum blond and bright. Moreover, my hair are super soft after every washing and more easy to style. They hold the shape and are like thicker. If you have blond or gray hair, I really recommend it, it will eliminate all yellow and warm tones.
Was this helpful?
The best purple shampoo
As someone with very light blonde hair (bleached from dark brown), this shampoo keeps it from becoming brassy between my hair appointments. I've tried plenty other purple shampoos before (Kerastase, Lee Stafford, Matrix, Amika) and this one is hands down the best: not overly drying, very pigmented and cruelty free.Â
Was this helpful?
5
Great products. Super value. 5*Â Love this brand . Products are great value and last so long.Â
Was this helpful?
5
Love this brand . Products are great value and last so long.Â
Was this helpful?
Does the job but very drying
It works well for the hair colour but it is super drying on the hair. You need to use a hair mask after each use as the hair feels stripped off any moisture. I will try other products and will consider on whether to repurchase.
Was this helpful?