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Staking its rightful place to make up bags across the world, Urban Decay has evolved from Wende Zomnir's brainchild in 1996 to the industry-leading collection it is today. Subverting beauty standards with bold colour choices since the start and captivating the entire beauty community by redefining what neutral means with its iconic Naked eyeshadow palettes, this cruelty-free brand is here to make your make up dreams come true.

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