Six years ago this week, Alexia Inge and Jessica DeLuca announced the birth of Cult Beauty - a beauty industry first in so many ways. Pioneering an expert-edited approach to selling beauty, Cult Beauty gives customers access to product recommendations and know-how usually only available to the A-list elite. They introduced the concept of ONLY selling the hero products from ranges, so that you can shop, safe in the knowledge that everything on this site is stand-alone fantastic.
Sunbathing is the latest pantomime villain of the chattering classes, forget trans fats, parabens and smoking, it's the time of the year to say boooo sssssss booooo to tanning. But no amount of sound scientific advice is ever going to stop the pale skinned from hankering for that instant 30% upswing in hotness a tan provides, but why is this?