Beauty News

Join the #CultCommunity

Marking 11 incredible years of disrupting the industry, challenging norms and demanding much more from the products that grace our (extensive) collections, we’re celebrating our birthday by honouring YOU – the thriving #CultCommunity who motivate, inspire and support our quest to be the destination for the very best in beauty…

Born from our founders’ frustration with misleading marketing spiel and the overblown promises made by elixirs that failed to deliver, {Cult Beauty} set out to be the world’s most trusted retailer. From humble beginnings (our ‘office’ was in a spare bedroom), we barely dared to dream that we would get the chance to celebrate 11 epic years of redefining beauty standards and demanding more from products than elaborate campaigns (and hollow claims). 

Our mission was simple: to empower fellow cosmetic obsessives to make informed choices and ward against being sucked-in by the (too-often!) baffling marketing jargon. We’ve come a loooooong way since the days when we ‘Cheers-ed’ every order but needless to say, we’re still thrilled every time one of you leaves a glowing review, sends a recommendation or emails to tell us you love what we’re up to. 

We wouldn’t have got to 11 without you to help fly the Cult Beauty flag and support our ambition to curate the beauty realm’s ultimate edit. You fuel our quest to discover the best and have pushed us to keep getting better… and better.

Fountains of knowledge and die-hard obsessives, you know your vitamin A from your acid and know {The New Nude} from the {Modern Renaissance}. Armed with this wisdom you challenge, encourage and educate us which is why we’re delighted to dedicate this month to YOU – our growing #CultCommunity of beauty buffs. 

And to kick-start proceedings with serious style, it’s time to exercise your democratic beauty rights! Poll cards at the ready… we’re asking you to cast your votes and nominate your favourite serum, ‘HG’ hair care hero and the palette that you couldn’t live without. With a swathe of make up, skin care, hair and tech essentials desperate to secure a lofty {Haul of Fame} award, we’ll make it worth your vote with prizes guaranteed for everyone who wrangles with some difficult decisions – including up to 25% OFF your next order!  

#CultCommunity, reporting for BEAUTY!



Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...