Beauty News

Why 30 is NOT the new 20

If you are in your twenties, or have the ability to influence someone at this juncture in their life, this is an inspiring TED talk to watch. In the west we are pushed to believe that as we live longer and get married later, the 20s becomes a time of insignificance to party and be free. Meg Jay has a different take. Don’t procrastinate, the 20s are the time to define your adulthood, watch on…

“To achieve great things, two things are needed; a plan, and not quite enough time.” Leonard Bernstein.



Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...