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Home to award-winning make up made with all skin types in mind it's a firm favourite amongst sensitive guys and gals Tower 28 Beauty creates versatile and glow-giving staples that bring the California sun to your look. Boasting flexible, skin-like finishes and non-irritating, vegan ingredients, trust these versatile, dew-delivering formulas to upgrade your routine.
With the shine of a gloss and the comforting-feel-slash-sheer-colour of a balm, Tower 28 Beauty's ShineOn Lip Jelly delivers enviable volume and a healthy gleam.
A fresh take on a traditional lip gloss, this innovative formula marks a new era of lacquers that achieve, in their words, "never sticky, always shiny lips". Formulated with a unique blend of five nourishing oils - from apricot and avocado to raspberry and more - this ultra-conditioning formula soothes and protects your lips to grant a slick of subtle colour. Now available in seven translucent jelly shades, simply choose between 'XOXO' (sheer pink); 'FIRE' (sheer orange); 'FEAR LESS' (sheer berry); 'CHILL' (clear); 'SPICY' (sheer-ish) red); 'MAGIC' (clear gloss with gold shimmer); ‘WILD’ (sheer raspberry).
Just swipe and smile! Apply over bare lips or over your favourite lip colour.
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis Seed Oil, Silica Dimethyl Silylate, Oryza Sativa Bran Extract, Aroma, Caprylyl Glycol, Helianthus Annuus Extract, Ethylhexylglycerin, Butylene/Ehtylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima Oil, Rubus Idaeus Seed Oil, Tocopherol, Rosmarinus Officinalis Leaf Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ci 15850, Ci 77742. Formulated Without: Essential Oils, Fragrance, Animal By-Products, Ulfates (Sls And Sles), Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban.
- Tower 28 Beauty
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
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from 40.60€
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Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
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20.30€
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Home to award-winning make up made with all skin types in mind it's a firm favourite amongst sensitive guys and gals Tower 28 Beauty creates versatile and glow-giving staples that bring the California sun to your look. Boasting flexible, skin-like finishes and non-irritating, vegan ingredients, trust these versatile, dew-delivering formulas to upgrade your routine.
With the shine of a gloss and the comforting-feel-slash-sheer-colour of a balm, Tower 28 Beauty's ShineOn Lip Jelly delivers enviable volume and a healthy gleam.
A fresh take on a traditional lip gloss, this innovative formula marks a new era of lacquers that achieve, in their words, "never sticky, always shiny lips". Formulated with a unique blend of five nourishing oils - from apricot and avocado to raspberry and more - this ultra-conditioning formula soothes and protects your lips to grant a slick of subtle colour. Now available in seven translucent jelly shades, simply choose between 'XOXO' (sheer pink); 'FIRE' (sheer orange); 'FEAR LESS' (sheer berry); 'CHILL' (clear); 'SPICY' (sheer-ish) red); 'MAGIC' (clear gloss with gold shimmer); ‘WILD’ (sheer raspberry).
Just swipe and smile! Apply over bare lips or over your favourite lip colour.
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis Seed Oil, Silica Dimethyl Silylate, Oryza Sativa Bran Extract, Aroma, Caprylyl Glycol, Helianthus Annuus Extract, Ethylhexylglycerin, Butylene/Ehtylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima Oil, Rubus Idaeus Seed Oil, Tocopherol, Rosmarinus Officinalis Leaf Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ci 15850, Ci 77742. Formulated Without: Essential Oils, Fragrance, Animal By-Products, Ulfates (Sls And Sles), Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban.
- Tower 28 Beauty
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together



from 40.60€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Okay
These are pretty much just like the milky ones. Good but not a fave for me. I simply tend to live lip oils more than gloss. But for a gloss liver I guess these are pretty good. I did use up the clear one though, that one I liked the most.
Report this reviewLOVE
Since I tried this lip glosses I don’t want to purchase anything different. Their glosses are the best ones in the market in my opinion because that are hydrated and non stickyÂ
Report this reviewLovely
Super glossy but not sticky, pigmented but not too much, looks very juicy and feels so comfortable!
Report this reviewLove it
I love it so much Not sticky at all has a good smell to it Looks beautifulllll on the lips one minus it’s lasting a small amount of time on the lipsÂ
Report this reviewNice gloss
I like that it’s not sticky, but still has a nice gloss and feel on the lips. I enjoy it. I have it 4 stars because of its price and the fact that it doesn’t last very long on the lips
Report this reviewGood but not moisturizing
It is a lovely gloss (almost without color) but not moisturizing enough. It applies nicely and looks good, but it disappears/dries out after a while. It is a good gloss but if you are looking for more moisture, this product won't work for you.
Report this reviewNice colour but too thin for my taste
The look of it is really nice, the lips look smooth and the colour is cute! It's not a bad gloss, I'm sure you'll love it if you like thin and not sticky glosses 😊 Unfortunately I prefer a lip gloss that has a bit of a thicker consistency, this one to me feels a bit too watery and goes into my fine lines.
Report this reviewFav gloss
Since I started using the tower 28 glossed they have been my favorites. They are not sticky, are hydrating, beautiful colors, amazing!
Report this reviewNon sticky / cute gloss
I love this gloss, non sticky but makes your lips glossy. Everything I'm looking for in a gloss. Plus : I like the packaging.
Report this reviewDon't expect magic
Pricey lip gloss but nothing special about it. It works well with matt lipstick
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