Intelligent Beauty

Meet the under-the-radar heroes of BLEACH London’s stand-out range

It’s probable you’re already addicted to BLEACH London‘s major range of mane-changing shampoos, but did you know there’s SO much more were they came from? With stellar skin care-make up hybrids, brilliant brushes and an essential does-everything elixir (all with mini, pocket-money price tags), there’s much more to this brand than their blue rinses…

A 10-in-1 hero of your make up bag, {Galixir} works hard for its valuable space in your skin care collection. A blend of fortifying rosehip seed, brightening sweet orange peel and free radical-fighting grape seed oils, this is brilliant for blending your foundation seamlessly, hydrating dry lips, ‘sealing’ split ends, highlighting your cheekbones, nourishing cuticles… you can even mix with sugar to create an ‘at home’ lip scrub. It’s talents know no bounds, so make sure you have one amidst your kit.

Stressed-out tresses? Breathe new life into locks which have ‘dyed’ a death (geddit?) with the {Reincarnation Mask} – an intensive hair treatment which swiftly resuscitates dry, lifeless strands. With sunflower seed extract and micro wheat proteins to fortify lengths and enhance elasticity, this spins straw into gold within just 20 minutes.

Want to guarantee your make up goes the distance? Dance the night away and totally forget about your face with {Hard AF Setting Spray} – a magical (and not at all scary!) make up fixing mist which ‘sets’ your handiwork in place to guarantee you look immaculate until you decide otherwise. With menthol and lemongrass oil to refresh and maintain moisture levels, this witty sidekick is heroic.

Been hitting the bottle? Banish brassiness from bleached and processed hair with BLEACH London’s {White Toner} – a semi-permanent kit which counteracts those tell-tale orange tones to leave your snow white locks looking perfectly pale (and interesting). With long-lasting results, this is essential for all those who choose to lighten up – so whether you’ve gone gold, peroxide blonde or silver, reach for this whenever your tint needs a ‘lift’.

Lengths beyond redemption? If your ends are suffering the aftermath of one-too-many dye jobs, {Old Blue Last} is a last chance saloon for stressed tresses in crisis. Like a ‘hair of the dog’ for a mane that’s in tatters, this potent ‘reviver’ will coax even Withnail-esque strands from the brink. Just massage this electric blue potion through towel-dried hair, and allow it to works its life-giving magic.

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Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...