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W3LL PEOPLE’s Expressionist Mascara: Before & After

W3ll People Expressionist Mascara - Review

Clean cosmetics often get bad press – usually dubiously clothed (packaging’s important people!), going ‘green’ will, nine times out of ten, involve some sacrifice; whether its colour-payoff, texture (or Instagram-ibility), there’s usually a list of ‘cons’ to contradict the chemical-free goodness. But, not any longer…

Developed by three industry experts – a pro make up artist (and former creative consultant for NARS), a cosmetic dermatologist and self-confessed ‘tree-hugging entrepreneur’ – {W3LL PEOPLE} is a pioneering new breed of performance-led, organic make up, for those who want ‘clean’ without compromise.

Completely free from oft-controversial and potentially harmful ingredients – you won’t find any artificial colours, fragrances, parabens, phthalates, sulphates, silicones, dimethicones, petroleum or talc (the list of no-nos is extensive) – this stunning, all-natural range is amazing. I’m rarely swayed by ‘eco’ brand-positioning, preferring efficacy over ethics – but {W3LL PEOPLE} permits me to have both.

W3ll People Expressionist Mascara Review

Their {Expressionist Mascara} is the jewel in their crown. It’s notoriously difficult to get a ‘green’ mascara right – but this one ticks all boxes. Jet-black and glossy, it lengthens, separates and volumises with mineral pigments and cellulose microspheres – which act in lieu of fibres which can flake and irritate the eyes.

“Mascara was the last ‘conventional’ product I let go of on my natural journey”, said Shirley – the creative third of W3LL PEOPLE’s beauty dream team. “We are not just naturalists with good intentions – we mean business”, and coming from a professional beauty background, Shirley knows better than most the importance of getting mascara just right. {Expressionist} has a firm but flexible, injection-moulded rubber brush, which grips and coats each eyelash for naturally fluttering fringes – without the faff of falsies.



Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…