Have been using this since I received in summer (its now winter). The shampoo is thick and creates a lovely lather. My hair feels so soft and looks shiny. It helps counter the increased shampooing I have to do due to medication used for for scalp psoriasis. My hair isn't brittle and isn't breaking. Does great when styled too. Also love that the scent isn't perfumy, more spicy and fresh.

I have menopausal long, bleached/dyed hair which has a tendency to look straw like and frizzy. Pre Menopause I had a lot of hair although it has always been very fine. It has definitely thinned out a bit these days and getting the right products has been an expensive journey. You name it and I have tried it. This shampoo and conditioner together with the styling cream are my Holy Grail. I have tried to switch up to other brands (I do like a new product!) but I always come back to this brand as it is th only one to actually smooth down my hair without it being greasy or lifeless. The fragrance is fab too.

My hair just keeps better since using Virtue products