From celebrity coiffeuse Jen Atkin – responsible for maintaining the manes of Klan Kardashian, Gigi Hadid and Gwen Stefani (to name a few) – OUAI’s range of hair cleansers all share the same signature scent, OUAI #1; a luxurious blend of Italian lemon, Turkish rose, jasmine, iris, lily and white musk. With an ultra-thick, indulgent texture (you only need the tiniest amount to create a great lather), this stars ‘OUAI Smart Technology’ – a cocktail of nourishing ingredients including amino acids, tamarind seed, keratin, ama oil, hibiscus and jasmine to fortify strands, enhance moisture levels, repair and protect from humidity. And the gorgeous bottles make an ultra-chic addition to your bathroom cabinet. Just say ‘Ouai’.

Lather up, then rinse. Follow with your favourite OUAI conditioner.

Inject ‘oomph’ and boost bounce with this indulgent, body-building formula. Perfect for limp, lifeless locks, OUAI’s Volume Shampoo creates fullness and ‘lift’ so your locks look lustrous with a beautiful, sought-after ‘swish’.

Aqua (Water, Eau), Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Lauramidopropyl Betaine, Sodium Lauroyl Sarcosinate, PEG-120 Methyl Glucose Dioleate, PEG-7 Glyceryl Cocoate, Glycerin, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Panthenol, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Rice Oil Glycereth-8 Esters, Ethylhexylglycerin, Propanediol, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Decyl Glucoside, Lauryl Glucoside, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Sodium PCA, PCA, Sodium Lauroyl Lactylate, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Diisostearyl Malate, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lactate, Pentylene Glycol, Disodium EDTA, Citric Acid, BHT, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.