Brilliant on my greys. Makes them bright and shiny 

I normally love olaplex products but im disappointed with this. I didnt see any real change to my hair, it left my hair so dry, it doesn't lather well either. The worst part is how dry it felt. I won't repurchase.

I’ve used purple shampoos before and never had a problem with them turning my hair purple. I had to use a lot to really get a good lather going. It’s turned my hair so grey, was blonde before, with patches of purple hair. I thought maybe it’s the first use so couldn’t get quite an even tone. So used it again, really massaged it in my hair. Left it in for 2-3 minutes per the instructions. Now my hair is even worse. It’s in the bin. The London bleach one is better and smells nicer. I was so disappointed as I normally love olaplex products. Worst shampoo purchase 

Used this whilst staying at my daughter’s….loved it .I have naturally white hair and the shampoo lifted the colour and made it fresh and toned . Fully recommend it 

Seems to work well as an overall toning shampoo. Pleasant smelling and a little goes a long way. It doesn’t leave my hair dried out like some of these toning shampoos  can do, but is a bit pricey even so.