Beauty News


Worth over £245 (but yours with a £150 spend), {The Names to Know Goody Bag} showcases all of the latest and greatest – from icons like {The Ordinary} and {Omorovicza}, to up-and-coming heroes we’re predicting major things for. From household names to ones-to-watch, these are the brands that belong on your radar. Read on to learn all about the new Cult Beauty goody bag, directly from those who’re behind its exemplary contents…

Medik8 Crystal Retinal 3

“This next-gen serum stars a unique form of encapsulated vitamin A to deliver age-defying results up to 11 x faster than retinol.” – Daniel, Director of Research

Herlum Hand & Body Wash in Sandalwood & Grapefruit

“Made in England, our hero product is enriched with nourishing murumuru butter and a natural scent that leaves the skin clean and hydrated.” – Isadora Belfort, Founder

Dr. Barbara Sturm Face Cream

“I couldn’t be without this. It moisturises skin with a nourishing blend of grape seed oil and vitamin E for an overall hydrated complexion.” – Dr. Barbara Sturm, Founder

Glow Recipe Watermelon Glow Niacinamide Dew Drops

“Our hybrid formula can be used as a brightening serum, a primer, a dewy-look eyeshadow or mixed with foundation for an added glow.” – Christine Chang & Sarah Lee, Co-Founders

Conserving Beauty Instamelt Skin Soothing Sheet Mask

“Our dissolvable sheet mask brightens dull skin for an instant glow. Plus, our InstaMeltTM technology leaves behind no microplastics.” – Natassia Nicolao, Founder

Megababe The Smoothie Deo

“Traditional antiperspirants use aluminium to block sweat glands but we use pH-balancing fruit enzymes for odour control you can trust.” – Katie Sturino, Founder

Sweed Lashes Cloud Mascara

“This mascara will lend lashes length and volume beyond your imagination. It took me TWO YEARS to develop it.” – Gabriella Elio, Founder

Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask

“This bestselling hair mask is fortified with vital protein and B vitamins to strengthen damaged hair and prevent breakage.” – Nancy Twine, Founder

And that’s not all! With iconic items from {Anastasia Beverly Hills}, {The Ordinary}, {Omorovicza}, {Drunk Elephant} and {Fable & Mane}, it’s time to get to acquainted. Just fill your basket to the brim (you could get ahead with your gifting?), and take home this über-cool edit…


Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...