It lightened my super dark brown hair without the danage of the bleach, i coukdnt be happier

My hair goes from ash blonde to light blonde with this and doesn’t wear out my hair. I like this specific hair dye because it doesn’t contain some irritating chemicals. This is not for naturally (or dyed) dark hair, 4 tones is not a very big lift. If you have middle-brown to dark hair and want to bleach it, the same brand has Total Bleach kit that will work better. :)

It was amazing! I’ve bleached my brunette roots with it and got a pretty kind of honey blonde. I will definitely use it again!

I have dark blonde hair with lighter tips and I wanted to brighten them a lot. It hasn't done anything visible. I followed the instructions and stayed with it for 60 mins. Maybe it reacts better with hair that has not been previously bleached and colored. The only positive thing is that the hair does not seem damaged afterwards.