Ever wondered what happens when a pro make up artist (and former creative consultant for NARS), teams up with a cosmetic dermatologist and a (self-confessed) tree hugging entrepreneur? The answer is W3LL PEOPLE a pioneering new breed of skin-friendly, performance-driven make up that marries ethics with efficacy. Refusing to compromise on the unparalleled purity of their ingredients you wont find any fillers, parabens, propylene glycol or other potentially toxic chemicals this all-natural range is built on simplicity, authenticity and desirability; these are green alternatives for make up mavens, who refuse to sacrifice performance in pursuit of cleaner beauty.

The next generation of mineral make up, W3LL PEOPLEs Altruist Foundation Powder is ultra-finely milled and available in a spectrum of shades to create a weightless veil of flawless, skin-kind coverage. The sateen formula is enriched with soothing and nourishing aloe, while the inclusion of zinc and titanium helps to protect against the ravages wrought by the elements, so your complexion looks and gradually becomes naturally clear, luminous and even-toned. Breathable and crease-resistant, this flexible foundation wont migrate or settle into fine lines, while the triple-milled pigments help to neutralise redness, disguise imperfections and blur visibility of pores for a beautiful, soft-focus finish. And, as with all things W3LL PEOPLE, its completely free from parabens, chemicals, dyes, fragrance, silicones, phthalates, sulphates, petroleum and talc nor is it tested on animals (W3LL PEOPLE is totally cruelty-free).