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Home to award-winning make up made with all skin types in mind it's a firm favourite amongst sensitive guys and gals Tower 28 Beauty creates versatile and glow-giving staples that bring the California sun to your look. Boasting flexible, skin-like finishes and non-irritating, vegan ingredients, trust these versatile, dew-delivering formulas to upgrade your routine.
With the shine of a gloss and the comforting-feel-slash-sheer-colour of a balm, Tower 28 Beauty's ShineOn Lip Jelly delivers enviable volume and a healthy gleam.
A fresh take on a traditional lip gloss, this innovative formula marks a new era of lacquers that achieve, in their words, "never sticky, always shiny lips". Formulated with a unique blend of five nourishing oils - from apricot and avocado to raspberry and more - this ultra-conditioning formula soothes and protects your lips to grant a slick of subtle colour. Now available in seven translucent jelly shades, simply choose between 'XOXO' (sheer pink); 'FIRE' (sheer orange); 'FEAR LESS' (sheer berry); 'CHILL' (clear); 'SPICY' (sheer-ish) red); 'MAGIC' (clear gloss with gold shimmer); ‘WILD’ (sheer raspberry).
Just swipe and smile! Apply over bare lips or over your favourite lip colour.
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis Seed Oil, Silica Dimethyl Silylate, Oryza Sativa Bran Extract, Aroma, Caprylyl Glycol, Helianthus Annuus Extract, Ethylhexylglycerin, Butylene/Ehtylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima Oil, Rubus Idaeus Seed Oil, Tocopherol, Rosmarinus Officinalis Leaf Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ci 15850, Ci 77742. Formulated Without: Essential Oils, Fragrance, Animal By-Products, Ulfates (Sls And Sles), Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban.
- Tower 28 Beauty
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
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from 40.60€
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Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
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Home to award-winning make up made with all skin types in mind it's a firm favourite amongst sensitive guys and gals Tower 28 Beauty creates versatile and glow-giving staples that bring the California sun to your look. Boasting flexible, skin-like finishes and non-irritating, vegan ingredients, trust these versatile, dew-delivering formulas to upgrade your routine.
With the shine of a gloss and the comforting-feel-slash-sheer-colour of a balm, Tower 28 Beauty's ShineOn Lip Jelly delivers enviable volume and a healthy gleam.
A fresh take on a traditional lip gloss, this innovative formula marks a new era of lacquers that achieve, in their words, "never sticky, always shiny lips". Formulated with a unique blend of five nourishing oils - from apricot and avocado to raspberry and more - this ultra-conditioning formula soothes and protects your lips to grant a slick of subtle colour. Now available in seven translucent jelly shades, simply choose between 'XOXO' (sheer pink); 'FIRE' (sheer orange); 'FEAR LESS' (sheer berry); 'CHILL' (clear); 'SPICY' (sheer-ish) red); 'MAGIC' (clear gloss with gold shimmer); ‘WILD’ (sheer raspberry).
Just swipe and smile! Apply over bare lips or over your favourite lip colour.
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis Seed Oil, Silica Dimethyl Silylate, Oryza Sativa Bran Extract, Aroma, Caprylyl Glycol, Helianthus Annuus Extract, Ethylhexylglycerin, Butylene/Ehtylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima Oil, Rubus Idaeus Seed Oil, Tocopherol, Rosmarinus Officinalis Leaf Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ci 15850, Ci 77742. Formulated Without: Essential Oils, Fragrance, Animal By-Products, Ulfates (Sls And Sles), Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban.
- Tower 28 Beauty
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together



from 40.60€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
The best lip gloss
the best lip gloss I ever tried! smells like watermelons! I will buy again!
Report this reviewLove the shine!
I got the shade xoxo and this formula Is amazing! It's hydrating, long lasting and I little goes a long way. 10/10 would recommend
Report this reviewAmazing!
Beautiful juicy gloss. This is my favorite gloss formula on the market. I gave it 4 stars because I ended up not liking the shade I got. I got the red shade, and expected it to be less pigmented. I wanted a red wash of color, and it was a bold color in person. Would definitely recommend the purple shade instead of the red, I loved it!
Report this reviewPrettiest gloss ever!
I got the purple shade and it is absolutely gorgeous, best gloss on the market! Don’t be intimidated from the purple shade, it’s so flattering! Even more flattering I’m my opinion than the red one…
Report this reviewso sparkly
2nd time purchasing, it is not sticky at all, super sparkly, and moisturizing
Report this reviewObsessed
I love this formula, it feel like a lip oil, it keeps the lips hydrated and also smells good :)
Report this reviewMagic
I love it. It's shiny, it's hydrating, it's kinda long-lasting on me (for a glos). On its own, perfect for natural make-up.
Report this reviewMust try lip gloss
I went for Chill, a transparent shade with a hint of pink. The formula is incredibly lightweight and comfortable, and it's perfect for those who want a subtle, natural-looking lip colour with a glossy finish.
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