It's smooth, effective, and works great for the price. Definitely not too strong for daily use for me personally but I can see how it could be too much for sensitive skin.

It’s not for the first timers but this retinol is really good and it lasts very long. It is annoying that needs to be in the fridge so I buy some other brand when I travel, but when I am at home this is my favorite.

After your skin gets used to it, it will become "once in two days apply before going to sleep" routine. You will see the difference in two weeks.

This product is so great! I hadn’t heard of this brand, but I’m so glad I found it. It really helps with the appearance of fine lines and wrinkles. I’m excited to incorporate it into my daily routine.

It's a good serum. Has the smell the retinol serums have which I find a little strong but not to bad. I use it at night. Also you need to keep it in fridge once opened.