An iconic hair hero given an irresistible twist, Philip Kingsley’s Pomegranate & Cassis Elasticizer will transform your hair care ritual. A luxurious pre-shampoo conditioning treatment, Elasticizer has attained legendary status thanks to its deeply conditioning effects; originally formulated for Audrey Hepburn, it boosts elasticity, manageability, bounce and shine, delivering rich moisture in the cuticle without weighing strands down. Infused with the rich scent of juicy red fruit, this Pomegranate & Cassis incarnation captures the scent of ruby-rich, refreshing pomegranate and the darkly fruity cassis. Leave it on for a minimum of 10-20 minutes, or even overnight for a deep treatment when your hair needs some TLC. A treat for the senses as well as tresses, this will leave your locks smelling divine, as well as looking and feeling intensely nourished, healthy and shiny – and all before you’ve used shampoo. Impressive!

Apply before shampooing

Dampen the hair with water and apply Elasticizer in sections to mid-lengths and ends, ensuring maximum coverage

Cover hair with a shower cap or towel. The heat created helps the nutrients to be fully absorbed

Leave for a minimum of 10-20 minutes, or as long as you wish. You can even sleep in Elasticizer

Rinse thoroughly and shampoo and condition as normal. You can shampoo twice if you want to ensure all residue is removed

Suitable for use on coloured hair

Note: Do not use Elasticizer 72 hours before or after dying your hair as it may affect how the colour takes during this period only

As if Philip Kingsley’s justly renowned Elasticizer wasn’t good enough (and it’s very, very good indeed) this sublimely scented take on the classic is totally irresistible. Deeply conditioning hair before shampoo, it adds elasticity, manageability, bounce and shine, leaving hair luxuriously nourished and healthy at the very beginning of your ritual. Infused with the rich, dark fruity scent of pomegranate and cassis, this is a treat for senses as well as tresses – you’ll never want to wash your hair without it.

Aqua (Water), Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.