If the deep blue bottle with chic bowtie around the stopper isn’t enough to entrance you, then just have a whiff of Endymion Concentré’s mesmerising bouquet. It’s a real Lothario of a scent – the type that doesn’t do first dates, but instead makes indecent proposals, with intoxicating notes of suede, leather and incense, accompanied by rich sage and lavender. This Concentré is a more potent version of the original Endymion Cologne and is definitely not for the shy and retiring. Working with some of the finest ‘noses’ in the industry, Penhaligon’s often draw on their unique heritage with a dose of eccentric English charm, winning them an army of fragrant devotees worldwide.

Spray around the neck and chest area, loosen your tie and perhaps undo a shirt button or two

If Endymion Cologne is a romantic literary hero, the Endymion Concentré version would be Heathcliff from Wuthering Heights – a far darker, more intense version of the original. As you may have guessed, it’s an extremely seductive concoction of leathery geranium, creamy nutmeg and enveloping incense. The name itself is taken from a romantic hero of Greek mythology – Endymion was the son of Zeus whose dashing features so enamoured the Goddess of the Moon, she put him into a deep sleep so that only she could gaze upon his beauty. The original Endymion Cologne is considered among the most enticing fragrances there is - so you can imagine the type of effect the new Concrentré version will have upon loved ones and passers-by...