I have fine textured hair, but a LOT of it. So, I typically opt for a volumizing shampoo to give my hair some help in holding shape and not falling too flat as I have fringe and mid length hair. This shampoo has for sure done just that. Haven't styled it a lot, just washed conditioned, and blow dried. I feel like my hair is shiny and healthy. I don't use too many other products (heat protector and some sea spray or moose now and then). I also don't color my hair, so that may or may not impact the results. Only reason I give it 4 instead of 5 is because the scent is not my favorite. It doesn't smell terrible, like fake banana candy flavoring, but wish it had a bit less. Love that I can get this Pacific North West brand all the way in Europe!