Really easy to apply and not over do it and the smell is fantastic

My hairstylist noticed that my hair has gotten porous and fluffy so she suggested two things - improve nutrition and use an oil or a cream for hair. I chose this and it is great! It gives my hair life, you know, as if my hair strands are juicy and vibrant. This product is a keeper. 

I love this product: it does its job, doesn't weight my hair and the smell is amazing (I would bath in it)

Bought as my usual choice (Percy & Reed Hold It Right There!) was proving impossible to get hold of. I use to calm flyaways and it works brilliantly. Plus smells lovely as you would expect from OUAI!

Third time purchasing this product. I have very fine curly hair that tends to get frizzy, this product works great to smooth curls, eliminates frizz and give them bounce. Highly recommended!