I don't think this is worth the price point. It works like any regular lilac shampoo. It does brighten my coloured hair but nothing exceptional. 

I really wanted to love this product. But I absolutely hate this purple shampoo! I tried to give it a fair chance and used it three times but this honestly leaves my hair feeling like straw and I have to deep condition anytime I use it, it literally sucks the life out of my hair. I eventually threw it out. 

Not a fan of purple shampoos in general, expected a bit more from olaplex, the shampoo does dry the hair but i guess thats inevitabe with purple shampoos.

This works well on my highlighted hair but  I do find it drying so need to follow with a hair mask. A little does go a long way and it is very pigmented so I don’t use it anywhere nearly as frequently as other more diluted purple shampoos so it is good value.  

I buy it after years of highlights in my hair of blond and actually this make my hair color look more beautiful and less broke I really love it