Not semi-permanent at all. In fact rubs off very easily. Doesn’t even last as long as most average liquid liners. Has quite a large brush to it, too. Overall not the best I’ve bought.

I like that this eyeliner is an intense black, and it lasts all day without smudging, running or bleeding, its not flaky and doesn't catch on the eyelids either. That being said, the formula is a little too runny for me, I found it really hard to create thin lines and a precise wing because of the amount of product that comes off the applicator and the shape of the applicator made it that much more difficult- definitely not easy for beginners, or people who struggle with eyeliner.

The old formula was my holy grail of liquid eyeliners. The new formula is truly dreadful. The brush is thicker, the formula is thicker and it's much more difficult to do my winged liner. and smudges really easily why they changed it I'll never know. I'll have to go back to using rimmel or maybelline.

This is essentially the liquid liner re-booted. The black ink formula is gorgeous, its clean, sits on top of eyeshadows and stays put all day. The brush is a lot thicker than the previous liquid liner which sucks because its my winged liner is so much thicker now, so I use my old brush with this. Wish they would just bring back the vinyl and matt liquid liners TBH, because that was as non-budging as this formula. Love the formula, hate the brush.

I wear a lot of eye makeup and I love this as it gives a jet black pigmented line no matter how much eye shadow you put on. The issue i have with a lot of eyeliners when you wear eyeshadow is that they fade out or get light grey with the eye shadow underneath, especially felt ones but this one doesn't do it. It takes practice to apply, so not really beginner friendly as but if you're used to using a liquid eyeliner then it's one of the better ones I've used. It's probably slightly harder to use than the Maybelline one due to the shape of the brush being thicker, but still a great product for a super black line.