I find this product works best for me when my curly hair is still soaking wet. A little goes a long way. Once you use this on very wet hair the product helps your hair form real curls and looks so natural when dry and not sticky. I found that when I applied it to my hair when it was nearly dry that it didn't work as well and felt sticky!!! The key is to apply it to really wet curls. It completely transformed my curls. Love this now that I know how to use it properly.

This product is absolutely the best thing for my hair. Best used if you have ringlets as opposed to “kinky” or “wavy” hair (in which case maybe look at “Killer Waves” by KevinMurphy) I have very curly but normal thickness hair and I prefer to water it down a little. Not only does it mean the product disperses through my texture better but it also lasts longer! 

I have fine curly/kinky hair which is quite long. I bought this as I read some positive reviews, but honestly the formula of this product is so user UNFRIENDLY! It is very sticky, leaves a crunchy look and becomes so dry in your hands as you use it. It doesn't impart much hydration. Just a very crunchy, strong cast. Would not repurchase, and can't see the benefit - especially given the price.

I never found any curl activating product to work so it’s probably just me but I find this to make my curls worse It does work and it makes my hair curly but they’re kinda wet/crunchy looking and they fade super quick

I rarely believe the hype when it comes to curl products, however this product is definitely the exception! I've got shoulder length, coloured, coily hair and I often find that products weigh down my curls - Killer curls keeps them tight, bouncy, and allows for some great volume too. I never blow dry my hair - just run the product through after getting out of the shower and it works miracles!