First spray/sniff of this gave me a very juicy, almost candied, apple fragrance. Not overly sweet, as I'm not a fan of super sugary sweet fragrances, I appreciated that. However, the apple scent leaves rather quickly and this then becomes all berry. Red berries. Lots and lots of red berries. After about an hour of berries this dries down almost a powdery floral. At it's end about 2-3hrs after application, this reminds me of freshly laundered flannel pajamas . It's a warm flannel scent very close to the skin.

I really love the top notes, but once it sits on me, I smell only cheap soapy smell

Sweet and fuity scent that lasts okay. Not too powerful.

This is a beautiful sweet (but not floral) fragrance. It fits perfectly for summer! The longevity isn’t the best though but the small bottle is easy to put in your purse and spray on the go!

It's a great perfume! As someone mentioned in the comments, it does actually remind me of DKNY "be delicious" perfume. But this one is stronger and sweeter. I'm in love with it from the first use! It motivated me to try other perfumes from Kayali.