The smell is heavenly like lemon custard, the product is nice as well

It does what it's meant to but application is messy and results aren't any better than a regular pump or spray oil.

I hope this serum will rise to stellar reviews, because it really does what it promises, before and after pictures and all! My hair has always looked like a broom, porous and exploded, never straight without heat styling and no product ever fixed that for me (K-18 included... now I got the full big version of it for an extreme high price and don't know what to do with it...). But JVN's serum really worked wonders and it didn't feel siliconey or damaging :) Add to that the heat protection part (which I don't really need since I haven't styled it lately, but it still helps with the polluting urban factors I believe) and you get a great product for more than a fair price. (I ordered full size from the start since I read good reviews and trusted it for the price) It's really good (for me)! Feels like awesome skincare, but for your hair (if that makes any sense :))

Love the smell & can be used on wet or dry hair to reduce frizz

I like this product. When I first used it (travel size) my hair improved a lot. I used other stuff as well for it tho. I just love the smell of it, that lasts 1-2 days. Easy to use, my hair is soft and light after it. Will experiment to see long term results further cause I really enjoy using it.