Get ready for one-swipe perfection with ICONIC London's Liquid Matte Eyeshadow! These velvety soft creams dry down to a long-lasting matte finish in six gorgeous shades. Infused with nourishing vitamin E, they offer smooth, seamless color payoff in a flash. Wear them alone, blend them, or use them as a base – the possibilities are endless! Which shade will you choose? 💫

I have so manyascaras and this one its perfect for my fay to day, gives length, they look elegant and i doesn't transfer! I love it I will keep buying it 🩷

Had high expectations after some YouTuber recommended it but now I have huge regret. It doesn’t lengthen at all. Just clumps and doesn’t last. It’s mostly gone in a couple hours compared to the mascaras I’ve used previously. Won’t be buying again

My eyelashes: naturally quite nice - long and fluffy.The formula: it crumbles.The wand: with the actual mascara it works terribly, does not separate at all or give some volume. But once you wash it and use it with no product on it (for additional separation) - it's good.

It's a tubing mascara at least from what I can tell from my experience, meaning it cleans of with warm enough water. Did not get any irritation in my fairly sensitive eyes.Gives you defined and longer eyelashes, does not smudge over the day (oily skin) and when layering does not clumb (at least for me it didn't). I have tricky naturally curling eyelashes with some/semi volume, and with this mascara I was able to build up and get the look for day/night time, so really like this one :)