First of all, I find the name to be misleading - when I saw "oil" in the product name, I expected the product to be, well, oily. It does not feel like an oil at all - more of a lip gloss consistency, a viscous gel. It does feel very silky and luxurious, however - glides on the lips like a dream, and the "treatment" part of the name is no lie. Your lips will feel nourished, soothed and pillowy-soft. And it's not just for non-fussy lips. My lips are drama queens - chapped and sore more often then not, they're not easy to please. Most treatment balms don't cut it - but this one does, and it does so while also providing a nice wash of color and a glossy finish to your lips. The application is amazing and deserves praise on its own - the applicator is nice and cooling on the lips, and allows for immaculate precision. The dispensing button also responds well to varying pressure, so you can get exactly the amount you want. The staying power is admittedly not the best - the gloss is sticky enough to stay put on the lips, without being glue-like sticky if you're worried about that, but it doesn't survive eating or drinking, you will have to reapply after. Reapplication is always a pleasure though, and the lip treatment effect will stay for a while - it'll take my lips a few hours before they get tight and uncomfortable again without anything on them. The price point is also on the high side, but the product and the packaging, the whole experience of using it, are worth it - it's hard to find something that deeply nourishing and conditioning that looks so good on your lips.

Bought into the hype, just a lipgloss with a shiny package. Not worth the price

The oil has a nice texture and flow, don't like the applicator too much because it tends to be messy (product always stays on the applicator tip, making it look like it should be wiped off after each application)

The color, the shine, the way it melts it your lips and the luxurious packaging and applicator- definitely worth your money!! So luxurious 

Really good lip oil I like use it as a “mask” about once a week, the golden applicator makes the lips cool. Wonderful product only downside is the price