I bought this product after finding out my previous go to brand wasn't cruelty free. It has a lovely smell, slightly minty and earthy. However - after each use of this cleanser (been using for a week now), my skin has been drier than ever. It is stripped of it's moisture, leaves me with patches of flaky sore skin. I have combination skin, and have never been considered "dry" by any means. I don't recommend this product. Might suit someone with oilier skin than me, but this has left me very uncomfortable and my skin in worse condition than when I started.